The icons and images used are illustrative and do not reflect the actual visuals of the application. This case study is intended for personal use only.
About napa
napa is a UAE-based on-demand handyman service app
designed to make home maintenance and repair effortless.
The app connects users with verified, skilled
professionals for a wide range of services — from
plumbing and electrical work to appliance installation
and general repairs — all accessible via a modern,
user-friendly mobile interface.
Built with the fast-paced Dubai lifestyle in mind, NAPA
offers convenience, trust, and efficiency in a few
simple taps.
Goals
- Create a seamless booking experience for handyman services.
- Ensure user trust through transparent pricing, reviews, and verified professionals.
- Allow real-time tracking and scheduling to fit the busy lifestyles of Dubai residents.
- Design a scalable interface adaptable for future verticals (e.g., cleaning, AC services, etc.).
- Build a dual-platform solution for both customers and service providers to interact and manage tasks efficiently.
The Problem & Opportunity
Urban, booming residential and commercial infrastructure
has created a massive demand for reliable handyman
services. However, the existing solutions are either
outdated, untrustworthy, or fragmented — forcing users
to rely on word-of-mouth recommendations or inconsistent
service directories.
NAPA was conceived as a response to this gap — a single,
reliable, and tech-powered platform where customers can
book services with confidence and clarity. From
miscommunication with providers to pricing ambiguity and
scheduling hassles, NAPA addresses every pain point with
intuitive design and streamlined user journeys.
Beyond convenience, NAPA is about setting a new standard
for trust, professionalism, and tech integration in
Dubai’s service economy. This is not just a handyman app
— it’s an infrastructure for dependable living in a
modern city.
User Persona
Omar is a 35-year-old investment banker living in Downtown Dubai. With a demanding work schedule and frequent business travel, he has neither the time nor energy to search for reliable handyman services when things break at home. He values speed, professionalism, and a seamless digital experience. For him, NAPA is a lifesaver — he can quickly book trusted service providers without making calls or worrying about follow-ups.
Priya is a 40-year-old Indian expat and marketing manager juggling her job and two young children. Living in a villa in Arabian Ranches, she often needs help with urgent repairs, especially when her husband is away. She prefers apps that are clear, safe, and trustworthy. NAPA gives her peace of mind — verified professionals, upfront pricing, and real-time tracking ensure she can manage household issues without extra stress.
Ahmed is a 28-year-old Egyptian electrician who recently joined NAPA as a service provider. He has the technical skills but struggled to find consistent work through word-of-mouth and freelance platforms. NAPA gives him structure, steady income, and job management tools all in one place. With the provider app, he can track jobs, manage schedules, and get paid on time — all while focusing on delivering quality service.
Lana is a 33-year-old managing multiple rental properties across Dubai, from apartments in Marina to villas in Mirdif. With tenants constantly flagging maintenance issues, she needs a fast and reliable way to schedule and track services without getting bogged down in calls or paperwork. She values organization, transparency, and the ability to manage everything in one place. NAPA streamlines her workflow — letting her schedule repairs, monitor service status, and handle multiple properties with ease and confidence.
Design Process
The UI was as beautifully laid out as a game board: clear, inviting, and easy to navigate. We made sure the design was as intuitive as it was visually appealing.
