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Home Run: Where Real Estate Gets a Game Night Makeover

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About Homerun

What if real estate wasn’t all “suit-and-tie” meetings and convoluted jargon, but more like “game night”—interactive, fun, and just a little competitive? This was the challenge we set for Home Run Website: to create a platform that blends gamication with real estate education,

making it engaging for everyone—from seasoned investors to casual learners and even avid gamers.

Please note: The mobile application for this project was developed by another esteemed agency, Design Monks. Our team was responsible for designing the web version only. The case study presented below exclusively showcases our work on the web experience.

Goals

Our team’s mission was clear: Create an engaging, game-like experience that appeals to real estate enthusiasts, casual learners, and competitive gamers who want to “outbid” everyone else. To ensure the platform hit a home run with all types of users, we identified two primary personas:

  • Real Estate Investors: Experienced pros seeking tools that would teach them efficiently while keeping them entertained.
  • Casual Users: People intrigued by real estate but not interested in being bored by a textbook approach.
  • Competitive Gamers: Users craving rivalry and fun, but still eager to learn something valuable along the way.
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Market Research

To ensure that Home Run Website didn’t just blend in within the real estate sector, but truly shattered expectations, we dug into three critical areas: gamification, auction platforms, and real estate education. The goal wasn’t to reinvent the wheel, but to take the best elements from each of these worlds and combine them into a fresh, exciting, and effective user experience.

Here's how we approached the market research process

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Visual Design

Brand

We drew from the mobile design’s color palette and typography to ensure the platform’s look was cohesive, modern, and visually inviting—like a polished version of your favorite board game box.

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UI Design

The UI was as beautifully laid out as a game board: clear, inviting, and easy to navigate. We made sure the design was as intuitive as it was visually appealing.

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Homepage
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The homepage is designed to provide guest users with a clear overview of the resources available to them, such as coins or points, and prominently displays all the games and activities they can participate in. It offers an intuitive layout that highlights featured auctions, enabling users to quickly browse, explore, and engage with the platform. Additionally, the page ensures that key information, such as resource balance and navigation options, is easily accessible, creating a seamless and engaging user experience.

Bidding Details Page
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Explore a carefully curated selection of premium property auctions, tailored to meet your preferences and needs. The platform makes it easy for you to browse stunning listings, compare options, and begin bidding with just a few clicks. Whether you’re a seasoned bidder or new to the experience, the intuitive interface ensures you can seamlessly start your auction journey, all from the convenience of your device.

Confirmation Popup
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The confirmation modal is clean and focused, with a prominent checkmark for instant feedback and clear next steps. The countdown timer is easy to spot, and the primary and secondary buttons are well-defined for action. The dark overlay ensures attention while keeping the design consistent.

These designs offer intuitive layouts and seamless navigation, ensuring users can easily explore, engage, and complete actions with clarity and confidence.

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Clean profile section
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With an intuitive layout and organized information, users can quickly manage their preferences, track progress, and update their account effortlessly. The streamlined design ensures a seamless and visually appealing experience, making profile management straightforward and engaging.

Forums section
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The forums section is designed to foster community engagement, providing a clean and intuitive space for users to share ideas, ask questions, and connect with others. With organized categories, easy navigation, and visually distinct threads, users can quickly find relevant discussions and contribute effortlessly. The design ensures a seamless, interactive experience that encourages collaboration and meaningful conversations.

And many more
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